Last Updated on October 11, 2022 by Olivia Anderson
You’ve created some great content. It’s informative, on-brand, and covers all the bases you set out to target. But is it truly helpful? Is it the kind of content that will actually help your audience achieve their goals?
Use this 7-point checklist to make sure your content is as helpful as it can be. By following these guidelines, you can ensure that your content provides real value for your readers.
Start with the right audience in mind
The first step to creating helpful content is to make sure you have the right audience in mind. Who are you trying to reach with your content? What are their needs and pain points? What kind of information will be most helpful for them?
A leading content writing services shared that creating buyer personas can be a helpful exercise here. By fleshing out your ideal reader, you can ensure that your content is laser-focused on their needs.
Make sure your content is well-researched
If you want your content to be truly helpful, it needs to be based on solid research. Don’t just regurgitate information that’s already out there – dig deeper and find new angles and perspectives that will be truly useful for your audience.
Write clear and concise headlines
Your headline is the first thing people will see when they come across your content, so it’s important to make a good impression. Write headlines that are clear, concise, and to the point. However, a top content writing agency shared to avoid clickbait at all costs – if your headline doesn’t deliver on its promise, you’ll lose readers’ trust quickly.
Organize your information clearly
Once you have all of your information gathered, it’s time to start organizing it in a way that will be easy for people to consume. Breaking your content up into smaller paragraphs and sections with headlines is a good way to keep things readable. Including images, infographics, and other visuals can also help break up the text and make your content more digestible.
Use simple language
When you’re writing helpful content, it’s important to use language that everyone can understand. Avoid using industry jargon or overly technical terms – stick to language that will be accessible for the average reader.
Provide actionable tips and advice
Your content should always aim to provide value for the reader. Whether you’re sharing tips, tricks, or strategies, make sure that your advice is actionable and easy to follow. According to a top digital marketing agency, the more helpful your content is, the more likely people are to keep coming back for more.
Promote your content effectively
Even the most helpful content won’t be of any use if no one sees it. Make sure you’re promoting your content through social media, email marketing, and other channels to reach as many people as possible.
By following these tips, you can ensure that your content is truly helpful and provides value for your audience. Take the time to create content that’s well-researched, well-organized, and easy to understand, and you’ll be on your way to creating material that people will actually want to read.