Healthcare Website Design For Better Performance

By: Olivia Anderson

The most fundamental aspect of healthcare website design is the consistent organization of information. While many websites have decent taxonomies, some are truly spectacular. The operative rule of healthcare website design is to use a logical and consistent organization of information to ensure that the user knows where they’re headed. Listed below are some of the most common pitfalls of healthcare websites, and how to avoid them. To get started, read this article to learn how to make your healthcare website design stand out among the competition.

Easy navigation

The key to creating a successful healthcare website is easy navigation. Whether your site is designed to be simple and functional or highly complex, you must consider how the user will access the information on your site. You should keep the main navigation menu simple, with two web-friendly fonts, and use contrasting colors. Your calls to action should be prominent and visible, so keep the main navigation menu simple. Make sure to place the call to action on the first page of your site.

Color palette

Using a color palette with a variety of shades that complement one another can help make a healthcare website design feel more inviting. Healthcare websites typically feature photos of sick children or images of friendly staff members. Some examples of websites that use warm tones are those created by The Hunger Project, which uses a dusty blue for its central color, while adding warmth with accents of magenta and lime. The blue shade is earthy and soft, while the other colors of the website design are peach, caramel, and golden-hued green.

Calls-to-action buttons

If you are looking to increase patient engagement, calls-to-action buttons on healthcare website design are a critical element. Not only should these buttons be prominent and easy to locate, they should also compel patients to take action, whether it’s booking an appointment or contacting a practice. Make sure your call-to-action button is mobile friendly, since more people now search on their mobile devices.


Using web forms in healthcare website design is essential for a variety of reasons. Healthcare website design should include the ability to collect billing and insurance information from patients. People who need healthcare services often do not have the patience to navigate through different platforms. Use user testing to see what works and what doesn’t. Personal accounts on healthcare websites allow patients to log in and access their appointments, check their test results, and contact their doctors. These features add convenience to the website scanning process and help patients take control of their lives.


As more people use mobile devices to find health care providers, mobile-friendly website design is essential. Your patients should be able to search for your practice, find a physician, complete a form, and read patient testimonials. Mobile-friendliness of healthcare website design is also important for Google, as it determines your ranking. Better user experience means better patient satisfaction. To make sure your site is mobile-friendly, take a look at the following tips.


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