Some of the things work better in a particular time duration like the perfect time to visit a beach is after the sunset. Even in the case of webinars, the basic rule is the same. There are times when the chances of the largest audience attending the webinar are the maximum. There are a few basic things that the audience requires from the webinar and if these expectations are fulfilled then the webinar hosting services have a high job.
Some of the scheduling tips that help in hosting a successful webinar are mentioned in the article further.
TIPS TO ATTRACT AUDIENCE
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Plan for 11 am
As observed in most of the webinars, the highest audience is available at 11 am. The slot usually gets the largest registrants and 2 pm comes after that. Therefore, it has been observed that 11 am- 2 pm is the best time slot. The lunch hours webinars should be avoided because people tend to get sleepy during that time. All the other time frames are feasible enough to attract an audience.
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Schedule the webinar mid-week
During the whole week, people prefer if the webinars are organized on Tuesdays, Wednesdays, and Thursdays. These are the preferred webinar days as observed from several webinars. Taking out time to attend webinars during the long- hectic stressful day is a task altogether. The online free webinar platform may help to set up a schedule for the webinar.
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Keep in mind the coasts
Webinars help in connecting with people from all over the world across cities or countries. The only downside of a virtual event is managing everyone’s schedule during busy days. Different people from different places have different work schedules and therefore finding a common time slot for all of them is a task.
In case, the attendees are from multiple time slots, the best-suited time is noon. In this slot, the lunchtime rule gets broken but if it attracts a larger crown from all around the world, it is worth doing it sometimes.
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Conduct longer webinars
As a host of webinars, there is a concern that leads us to create shorter webinars and it is planned to keep these really short. The audience does not prefer very short webinars. On the other hand, they are excited for longer ones and the 60 minutes webinars attract more audiences than 30-minute webinars.
When a webinar is longer, the audience feels that the topic discussion would be in-depth and the insights given would be deeply researched.
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Host a pre-recorded event
In the case of a webinar, the issue of finalizing a common time slot that served people from different time slots persists. To solve this issue the best webinar platforms recommend that a pre-recorded event is presented.
This makes it convenient for the attendees and all the people can be accommodated easily. More than one-time slot can be made and the webinar can be run twice or multiple times. Even polls or Q&A can be hosted at the end of the event. This makes the event more interesting and people tend to stay till the end.
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Send email invites on Tuesdays
Most of the registrations for a webinar come on Tuesdays and these can be scheduled to drop on the same. The best time to extract a response out of the potential audience is 9 am on Tuesdays.
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Go on-demand
Since people are busy in their respective schedules and if something comes up, the webinar gets spoiled. To not lose the attendees or registrants owing to a scheduling conflict, the host can share the webinar with the attendees so that they can rewatch it as and when needed. This also gives promotion to the host and the company.
WHY TIME IS IMPORTANT?
Since the number of potential attendees is fairly high, one may opt out of the webinar because of the time constraint. Many people love attending online webinars or seminars but because of their time restrictions, they might have to miss them. A webinar is successful when the people involved are interested enough and the webinar caters to their needs.
The best time helps to make it convenient for people to attend the event. Paying attention to the time zone is very crucial and think about the time zone of all the attendees before finalizing one. This has its own limitations.
Theoretically, it is believed that every week should start with a day of the webinar and if enough people participate in it, the work gets much better. The demographics have to be considered before deciding on one.
Practically, the beginning and end do not work as on the first day of the week people are too busy and on the last day defocused. Avoid these two days and preferably organize the event in the mid-week. Wednesdays or Thursdays give maximum attendees in different countries.
Cultural differences play a very important role in determining the audience. When tackling a global audience, understand the potential of different countries and adjust according to it. Find a solution that covers most cultural differences to attract a bigger crowd to the event. The hours before lunchtime are considered a very suitable time slot.
What about the weekends? Yes, the weekends can be used to organize a webinar. Try to avoid conducting them on weekends, but if there is a very strong demand then go for it. It doesn’t happen often as people use the weekend to reset themselves for the upcoming week. If it is a webinar conducted for the first time, avoid weekends but if it is a regular one, go for it.
Many different webinar hosting services provide a very flexible and suitable schedule for managing events. Whether it’s webcasts, online meetings, or any other aim, the schedule can be right in front.
CONCLUSION
In conclusion, maximize the audience by organizing the webinar in the time slot 11-2. It Is not necessary that a single time slot might suit the audience from different places all around the world. Try to find a common slot that helps to choose the apt time. Also, make sure to hire the best webinar platform like Mixhubb for a smooth process.